A reader has asked me to find out more about the airport bookstore “read and return’ program mentioned in today’s link post, and I am happy to oblige.
The program is being run by the airport retailer you’ve never heard of, Paradies Lagardère. This is a division of Hachette parent company Lagardère, and it operates 850 stores in 98 airports. Most are obviously not bookstores, but if you have been in a US airport, chances are you walked by at least one of their stores.
It reportedly launched in 2003, but all the coverage I can find was published last year. From Southern Living: